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Branding Guidelines

Decade after decade, Canon-McMillan's blue and gold CM and Fighting "Big Mac" Highlander have proudly represented a tenacious, and close-knit community. As we move into the future, Canon-McMillan School District will continue its commitment to excellence with a bold, refreshed brand that reflects our growth, vision and refusal to be mediocre.

The following logos and mascots are those approved for reproduction and use:

Big Macs Mascot:

Big Macs Mascot

Alternative CM Shield:

Away CM Shield

Mascot With Shield:

Mascot with Shield

 

Official CM Logo:

Official CM Badge

 

CM Shield:

Home CM Shield

Alternative CM Logo:

Alternative CM Badge

 

The following Pantone colors are those approved for use with the brand family:

Official blue

7687C

Official yellow

124C

Official gray

COOLGRAY8C

Lighter gray

COOLGRAY1C

The following formats are available for use:

EPS FILES

PDF and TIF Files

JPEG and PNG Files

all high resolution, professional printing. 

high resolution portable print versions for media publications. 

social/web applications.

Note, png files have no white box background.

Canon-McMillan School District's logo is essential to the school district's visual identity. It should be used in ALL marketing and communications materials. Using it correctly and consistently enhances all audience members’ recognition of the school district.

The following alterations of the logo that are NOT permitted. Included, but not limited to:

COLORS CANNOT BE CHANGED ON ANY LOGO OR MASCOT LISTED ABOVE:

recolored logo
 

FONT CANNOT BE CHANGED ON ANY LOGO OR MASCOT:

Mascot with new font

 

SIZE OF TEXT OR GRAPHIC CANNOT BE CHANGED ON LOGO OR MASCOT:

reconfigured size of mascot

ORIENTATION CANNOT BE CHANGED ON LOGO OR MASCOT:

CM orientation

 

LOGO OR MASCOT CANNOT HAVE SPECIAL EFFECTS ADDED:

smudged mascot

ANY LOGO OR MASCOT CANNOT BE SQUISHED OR STRECHED:

stretched CM

TEXT CANNOT BE ADDED TO ANY PART OF THE LOGO OR MASCOT:

team name on CM

ELEMENTS ON LOGO OR MASCOT CANNOT BE CHANGED OR REPLACED:

logo with replaced element

LOGO OR MASCOT CANNOT BE CUT OR CROPPED:

cropped big mac logo

 

LOGO OR MASCOT SHOULD NOT HAVE SPECIAL BOXES AROUND THEM:

CM Badge with white box around it

To request CM Branding, email communications@cmsd.k12.pa.us!

Thank you for retaining the Canon-McMillan School District's Brand Identity!